Google Says Content is Most Important SEO Factor

I am not making this up. Honest!

Google has published this really nifty, absolutely free e-book called Search Engine Optimization Starter Guide. Stop spending hours trying to guess what secrets are hidden deep within the inner sanctum of the Google algorithm. This easy to read guidebook spells it all out for you.

Of course, it doesn’t hack the algorithm itself, but the way I see it Google is spelling it out for you step by step. Here is what you need to do if you want high search ranking results.

It covers all the basics like page titles, meta tags, urls, navigation in the first 10 pages. Then the next 20 pages are about…content.

That’s right. Content!!!

They lead that section off with this little hand grenade:

Interesting sites will increase their recognition on their own

Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means.

Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content.

Shazam! If Google says it, it must be gospel

The publication goes on to explain how to optimize your text by properly using anchor texts, heading tags, specialized keywords, and so on. The fundamental principle, however, is that if you want to make the most of your website, your content must be useful and accurate at the very least. Unique and timely are even better. Better still, start providing fresh new content on a regular basis.

So download and start reading the Google SEO Starter Guide. Save it to your hard drive for future reference. Post it to your blog and send the link out to all your clients. It can provide a powerful resource to help you explain one of the key building blocks of any kind of integrated marketing strategy.

And of course, if you need help generating all that content…you can always outsource it. Just ask me. I know a guy…